The French company Decathlon defies the current norms. Whilst other business focus on online-only shopping models they have gradually expanded the number of physical stores they have. Seeing an opening in the retail market that other brands have ignored, quality products (many there own brand) in organized minimalist stores. In an era where many sports stores are sprawling, disorganized and discount-driven. B'Twin Triban range Decathlon launched there own brand of bikes, the B'Twin range, which is carefully crafted and surprisingly excellent value with a starting price of £249 for an aluminium framed bike.  The B'Twin range starts with the Triban 100 road bike , which has a sporty ride, though still comfortable for day to day riding. The bike comes with an aluminium frame, steel forks and seven-speed Shimano shifting with Tektro brakes. The Triban 500 comes with a carbon fork for £349. Next is the Triban 520 with Shimano Sora groupset at £499. The Triban 540 ......